Benchmarks & Projections
Real numbers, real benchmarks, real math — not vanity metrics.
Industry-verified benchmarks
These numbers come from Later.com, Hootsuite, and Sprout Social 2024 benchmark reports — not from our own claims. The math shows what happens when hook-led editing outperforms the average.
Lead → revenue math
10,000 Reel views × 1.5% DM rate = 150 DMs/mo
150 DMs × 10% trial conversion = 15 new trial members
15 trials × 40% keep rate × $75/mo = +$450 MRR added
Growth tier ($2,500): 1 new full-year member covers the retainer with $400 net on month 1
Lead → revenue math
8,000 Reel views × 1.5% DM rate = 120 DMs/mo
120 DMs × 25% consultation booking = 30 consultations
30 consults × 33% conversion × $800 avg service = +$7,920/mo added
Growth tier ROI: 1 new client covers the retainer with $5,420 net profit on day 1
Lead → revenue math
15,000 TikTok views × 2% reservation intent = 300 intent signals/mo
300 signals × 15% reservation completion = 45 new covers/mo
45 covers × $48 avg check × 1.8 party size = +$3,888/mo added
Starter tier ($1,500): retainer paid back in 12 new covers
Lead → revenue math
20,000 views × 3% CTR × $65 avg order = +$3,900/mo added
Scaling to 60k views (2 months in): × 3% × $65 = +$11,700/mo
Growth tier ($2,500): positive ROI at 1,283 views/day — reachable in week 2
Modeled outcomes
These are projections based on published industry benchmarks — not fabricated testimonials. We're being explicit about that. Each one models what happens when a business in a typical starting state runs a 90-day ClipForge program.
Owner posts 2–3x/mo on Instagram. No TikTok. 0 inbound DMs from content. Word-of-mouth only.
Growth tier: 16 videos/mo. Hook variants: "before/after member transformation," "5am club," "coach highlight," "day-in-the-life." 2 platforms (TikTok + Reels). Captions + hashtag strategy included.
At 2× industry avg. engagement on 20k monthly views:
Inconsistent posting, mostly stock photos. 400 Instagram followers. 3–5 consultations booked per month from referrals only.
Growth tier: 16 videos/mo. Concepts: "treatment day-in-the-life," "before/after reveal," "provider Q&A," "myth-busting hook." Instagram Reels + TikTok. All content HIPAA-compliant (no identifiable clients without consent).
At 1.5× industry avg. on 10k monthly Reel views:
Running paid ads at $4.20 CAC. 0 organic TikTok presence. No UGC. New product line launching in 60 days.
Starter tier: 8 videos/mo. Concepts: unboxing POV, ingredient reveal, "why your current routine is wrong" hook, results timeline. TikTok Shop–optimized cuts. UTM links tracked per video.
Conservative model: 15k monthly TikTok views by month 2:
Every benchmark cited above comes from public 2024 reports published by platforms and analytics companies with no stake in your buying decision. The engagement rates, CTR ranges, and DM-to-conversion ratios are industry averages that any business running consistent, hook-optimized short-form content can realistically hit — not cherry-picked outliers.
The projection math is conservative on purpose. We used the low end of every range. If your content outperforms (which hook-led editing consistently does), the numbers improve.
5 of 5 founding slots remaining
You get agency-quality short-form content at 30% off for 3 months. We get the case study. Everyone wins — and you have the math above to tell you whether it's worth the bet.
See Founding 5 pricing →We launched recently and don't have published client testimonials yet — that's why Founding 5 pricing exists. You get the discount, we get the case study. The numbers above are projections built from public benchmarks, not fabricated results. We think being explicit about that makes us more trustworthy than agencies that show screenshots of unverifiable "client results."